“We are a Swedish start-up who curiously and innovatively produces well-formulated and thoughtful dental care products that suits everyone!”

Beconfident has worked for over 2 years to launch a toothbrush where quality and function are keywords. As healthy teeth and gums is a priority, Beconfident has chosen to develop an electric, sonic brush technology and our efforts finally pays off. Independent studies show that sonic toothbrushes clean teeth better and reduces plaque with up to 62% more than manual brushing.

The sonic vibrations mix the toothpaste and saliva and therefore gains improved efficiency out of the active Toothpaste ingredients.

Beconfident® Whitening Brush head

Also, besides the brushing, the sonic oscillations create a secondary cleansing effect that helps to remove plaque even where the bristles cannot reach.

Altogether it is a very good technique to brush your teeth daily, probably the best.

Sonic brushing removes stains and whitens teeth, giving the same clean feeling as after visiting the dentist. Together with the much- awaited Beconfident® Multifunctional Whitening Toothpaste which is available in 4 different flavours one especially for Sensitive teeth. The Whitening toothpaste is the first in the world with two-step-flavouring systemTM allowing the sensational relaxing smell and taste of for example coconut be present in the beginning, thereafter the peppermint will step by step increase and take over and when finished brushing you have a clean and a fresh breath.

The toothpaste is multifunctional providing a total “multicare” in the line and is recommended to be used all year round, twice per day for optimal oral health.

Recognition is coming: Beconfident® received award from Swedish Newspaper AFTONBLADET – Skonhetsredaktorerna.se

1 st prize for Beconfident® in the oral care category


Beconfident, Sonic Whitening toothbrush and toothpaste, Sweden. We are very proud to share the motivation from the jury with you:

“Swedish start-up who curiously and innovatively produces well-formulated and thoughtful dental care that suits everyone”

Art No 6505 + Country code

The launch took place at the Swedish Pharmacy Exhibition in Stockholm between the 26-27th of November 2019. Now the sales are increasing, well-renowned distribution companies are coming along and Beconfident aims at distribution with over 5000 sales points by end of 2020 across Europe.

Partners are welcome to cooperate with us. Samples are free for testing and evaluation. If you are interested, feel free to contact us.

Beconfident® high quality teeth whitening and skincare systems. Designed in Sweden & Made in Sweden and USA. Beconfident® + b® + WhiteAmin® + SimpleSmile® are registered trademarks in Europe and Beconfident® is a registered trademark in United States of America. Other brands are pending.